Mission Economy looks at the grand challenges facing us in a radically new way, arguing that we must rethink the role and capacities of government in the economy and society and, above all, recover a sense of public purpose.
To solve the massive problems facing us, we must be innovative—we must apply collaborative, mission-oriented thinking while bringing to bear a stakeholder view of public–private partnerships that entails not only taking risks together but also sharing rewards. We need to think bigger and mobilize our resources in a way that is as bold and inspirational as the mission to the moon—this time to solve the most "wicked" social problems of our time.
We can only begin to find answers if we fundamentally restructure capitalism to make it inclusive, sustainable, and driven by innovation that tackles concrete problems. That means changing government tools and culture, creating new markers of corporate governance, and ensuring that corporations, society, and the government coalesce to meet a common goal.
We did it to travel to the Moon. We can do it again to solve our problems and improve the lives of every one of us. We simply can no longer afford not to.
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