For the Love of Kewpie: A Cookbook and Celebration

Jessie YuChen, Eugene Lang College '20

For 100 years, Kewpie, a Japanese mayonnaise, has captured taste buds and hearts with its cherubic mascot and unparalleled flavor and texture. Now the first official Kewpie cookbook shows you how the mayonnaise can take your cooking to the next level and offers an inside look into everything that makes Kewpie Kewpie - from the unique formula (it’s all about the eggs!) to the iconic bottle design to the story of how Kewpie ended up with its own museum and holiday.

Kewpie is the secret ingredient in the 55 inventive recipes presented here, all brought to perfection through the addition of the mayonnaise. No spicy salmon bowl is complete without a drizzle of Kewpie, but this endlessly versatile ingredient works wonders in a variety of dishes - binding and moistening meatballs, emulsifying ranch and green goddess dressing, serving as a nonstick coating for baby back ribs and miso-grilled fish, and bringing depth of flavor to potato salad and carbonara pasta.

With its wide range of uses, it’s no wonder Kewpie has been a kitchen must-have for a century.

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Non-fiction

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