A new wave of entrepreneurs is leading a global paradigm shift toward values-driven business. This book empowers you to challenge the status quo and create value through a unique and adaptive approach to venture building by design.
Written by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a framework for starting up: framing problems, applying methods, identifying opportunities, and creating paths forward through futures and systems thinking. The book’s features - carefully selected case studies of impact-driven entrepreneurs; resources including action-based frameworks, diagrams, and templates for founders to replicate; and a reader’s checklist to facilitate the transformation of daily practice - orient the reader to the global shift toward a more regenerative world and a multiverse of possibilities.
Are you ready to journey to places where ideas for products, services, and experiences transform the way we live and work? Then this guide is for you - the design-driven entrepreneur.
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