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  • Faculty

  • Charles Warner

    Part-time Assistant Professor

    Email
    warnerc@newschool.edu

    Office Location
    D - 79 Fifth Avenue

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    Charles Warner

    Profile

    Charles Warner teaches in the Media Management Program in the School of Media Studies.  He is the is the author of Media Selling: Digital, Television, Print, Audio, anmd Cross-Platform, which is the most widely used sales textbook in the field and which was been adopted by over 70 universites workdwide. Until he retired in 2002, he was Vice President of AOL's Interactive Marketing division, and before joining AOL, he was the Goldenson Endowed Professor at the Missouri Journalism School where he taught media management, media econmomics and finance, media sales, and where he created and ran the annual Management Seminar for News Executives.  Charlie has also served as a management and sales consultant and trainer for CBS, ABC, ESPN, MTV, Fox TV Stations, Hearst Magazines, Microsoft, Cox Cable, and many other major media companies. He has also been VP, General Manager, of WNBC-AM (now WFAN) in New York, WMAQ-AM and WKQX-FM in Chicago, WWSW-AM and WPEZ-FM in Pittsburgh, and CBS Radio Spot Sales.

    Charlie is also an active blogger at Media Curmudgeon, where he opines about current issues and ethcs in the media and in the society the media serves.

     


    Degrees Held

    BFA - Columbia University, 1957

    MS Journalism - Southern Illinois University, 1982

    a.b.d.PhD. Journalism and Mangement - Southern Illinois University, 1982


    Recent Publications

    Media Sellimg: DIgital, Television, Print, Audio, and Cross-Platform. (2020). Wiley-Blackwell.


    Research Interests

    Media Sales, media sales management, media general management, creativity and innovation.


    Portfolio

    Media Selling: Digital, Television, Print, Audio, and Cross-Platform

    Media Curmudgeon

    Charles Warner Website


    Current Courses

    Media Sales&Sales Management

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