Branding, Business for Design, Fashion, Service Design, Social Media Fashion Marketing and Communication (AAS)
What our students, alumni, and faculty are doing in NYC and worldwide
thinkparsonsaas@newschool.edu
212.229.5150
Program Contact
Geoffry Gertz, Director
The AAS Fashion Marketing and Communication program at Parsons is an intensive degree centering on the fundamentals of communication strategy. You explore the relationship between brand, product, and audience and the role of marketing and communication practices within fashion systems. You identify and distill social, cultural, and economic trends and influence discourse on topics such as gender, race, consumption, and well-being. Taught by working professionals, the curriculum reflects the evolving fashion industry and the forces that shape it.
The curriculum focuses on the way users interface with brands. You learn the fundamentals of communication strategy and how to develop a written, visual, and digital narrative. Electives allow you to specialize in an area of fashion communication.
Discover what our students, alumni, and faculty are doing in NYC and worldwide.
New York City’s thriving creative industry and cultural institutions are part of your Parsons education. Our Career Services Office is enmeshed in the art and design industry and can help you advance your career with industry-relevant internships.
Connect to the organizations, businesses, and entrepreneurs driving global creativity and commerce. In classes, internships, and extracurricular projects, you gain marketable problem solving skills in sectors ranging from government and nonprofits to tech and creative industries.
As a Parsons student, you enjoy access to extensive resources including New School libraries, computer labs, archives, and studios, along with Parsons’ state-of-the-art Making Center, facilities offering a broad array of tools to support your creative and academic growth.
Full-time graduate program (one year, 30 credits); applicants should have a bachelor’s degree and/or work experience in fashion or business. Can be completed online or on campus.
The New School admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.
