Fashion Marketing and Communication (AAS)
Fashion Marketing and Communication AAS
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Contact Us
thinkparsonsaas@newschool.edu
212.229.5150
Program Contact
Geoffry Gertz, Director
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The AAS Fashion Marketing and Communication program at Parsons is an intensive degree centering on the fundamentals of communication strategy. You explore the relationship between brand, product, and audience and the role of marketing and communication practices within fashion systems. You identify and distill social, cultural, and economic trends and influence discourse on topics such as gender, race, consumption, and well-being. Taught by working professionals, the curriculum reflects the evolving fashion industry and the forces that shape it.
Program Highlights
Broad and Rigorous Instruction
Employ an integrated approach to trend, visual, and consumer research along with design, strategy, creative thinking, and interpretation of data to extract insights.Industry Access
Enjoy opportunities to work on live projects with companies such as Louis Vuitton, Gentle Monster, Byredo, COS, and Elena Velez.Future of Fashion
Studio/business electives challenge you to think creatively, holistically, and conscientiously about present-day concerns related to consumer behavior, communication design, and event production.
Career Launchpad
Benefit from the opportunity to complete internships that develop your skills and network, making you a competitive member of the fashion industry.Applicant Profile
The program is most suited to mature students prepared to commit to a full-time program and having college experience and an academic or professional background in a field other than marketing and communications.
- DegreeAssociate of Applied Science (AAS)
- FormatFull-time, on campus
- Start termFall
- Credits60
- Duration2 years or less (depending on transfer credits)
Curriculum
The curriculum focuses on the way users interface with brands. You learn the fundamentals of communication strategy and how to develop a written, visual, and digital narrative. Electives allow you to specialize in an area of fashion communication.
Explore Our Community
Discover what our students, alumni, and faculty are doing in NYC and worldwide.
Parsons faculty represent a broad range of expertise and are acknowledged as leading practitioners and scholars in their fields.
Student Work
Branding, Business for Design, Fashion, Service Design, Social Media Fashion Marketing and Communication (AAS)
Fashion Marketing and Communication (AAS)
Advertising, Fashion, Graphic Design, Social Media, Web Design Fashion Marketing and Communication (AAS)
Fashion Marketing and Communication (AAS)
Fashion Marketing and Communication (AAS)
Beyond the Classroom
Our extensive resources prepare you for professional success. Coursework and career services staff give you access to a network of industry partners, and the university’s libraries, computer centers, and the cutting-edge tools of the Making Center support your creative work.
Internships
New York City’s thriving creative industry and cultural institutions are part of your Parsons education. Our Career Services Office is enmeshed in the art and design industry and can help you advance your career with industry-relevant internships.
Industry Engagement
Connect to the organizations, businesses, and entrepreneurs driving global creativity and commerce. In classes, internships, and extracurricular projects, you gain marketable problem solving skills in sectors ranging from government and nonprofits to tech and creative industries.
Making & Academic Resources
As a Parsons student, you enjoy access to extensive resources including New School libraries, computer labs, archives, and studios, along with Parsons’ state-of-the-art Making Center, facilities offering a broad array of tools to support your creative and academic growth.
Related Program
Fashion Management (MPS)
Full-time graduate program (one year, 30 credits); applicants should have a bachelor’s degree and/or work experience in fashion or business. Can be completed online or on campus.
