Kristina Novakovic

As influencer marketing plans become a central part of brands’ marketing and PR strategies, the demand for proper software continues to grow, particularly in Scandinavia. Despite increasing interest in Scandinavian profiles, the regional influencer scene has been overlooked in the development of influencer scouting and management tools. Addressing this oversight presents a significant opportunity for software developers, brands, and marketers. NOVA addresses the marketing challenges companies and influencers face in Scandinavia by reimagining the tools available for influencer scouting and management. It offers social media aggregation and integration, collaboration management, and data analytics. NOVA stands apart from existing programs as an influencer relationship management platform designed to provide equal value to all stakeholders.