Hazar Ahmed
Hazari
Strategic Design and Management (BBA)
South Asian Americans face unique struggles around mental health. In South Asian culture, mental health and emotions are taboo subjects and are rarely talked about, whereas in the United States, the topic is discussed more openly.
Hazari is a jewelry brand designed to boost mental health among Americans of South Asian descent. Drawing on the traditional South Asian association between jewelry and emotions, Hazari offers bangles made with traditional gemstones and precious metals along with mental health resources.