Andrea Riano

Two areas of growing interest among collectors of Japanese objects are limited-edition art books and unusual vintage toys. In Paris, there is strong demand for these niche products, but the items available are overpriced, poorly curated, and hard to find, leaving collectors yearning for a more satisfying and accessible experience. Introducing Givin Brain, a unique online space offering Japanese books and bizarre toys. More than a shop, Givin Brain is designed to educate consumers and stimulate conversations about subcultures and unconventional ideas. The space promotes a sense of community by hosting “bed” appointments and toy workshops.