Parson Paris - Layout Settings

Anastasia Naumovski

Anastasia Naumovski

Naum

Strategic Design and Management (BBA)

Anastasia Naumovski
The COVID-19 pandemic has caused consumers to feel disconnected from their senses. They seek products and experiences that reestablish their connection to their bodies. NAUM is a luxury niche perfume brand that offers unique coffee-inspired scents alongside multisensory café experiences.

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