Digital Marketing & Communication | Influencer & Social Media Marketing, Fashion Media, Research & Branding Strategies
Fashion Studies (MA), 2024
She/her
Language Spoken: English, Norwegian
Born and raised in Norway. Milène, is a passionate individual with a keen eye for aesthetics and an unyielding work ethic. Before pursuing her master's degree in Fashion Studies at Parsons Paris, she got a bachelor's degree in Digital Marketing and Communication at BI Norwegian Business School in Bergen. Motivated and goal-oriented, she always thrives on hard work, fostering a mentality that propels me towards my aspirations. From a young age, her creativity found an outlet in crafting and aesthetics, blossoming into a deep love for fashion. This passion seamlessly extends to her appreciation for interior design. The wanderlust in me, cultivated since childhood, led me to a realization—I belonged in a bustling metropolis. This realization prompted my move to the vibrant city of Paris, where I discovered the joy of meeting new people, exploring new places, and immersing myself in diverse cultures.<br /><br />I'm not just a dedicated professional but also a social soul with a soft spot for furry friends, especially dogs. My diverse interests include fitness, health, hiking, travel, fashion, and the evolving realm of social media. As I embark on my journey, I aspire to carve my niche in the digital marketing landscape, with a focus on the intersection of fashion and the influential realm of social media. Eager to learn and driven by a strong work ethic, I'm poised to shape my career in a dynamic, ever-evolving industry.
The Hidden Brand Ambassador: A Case Study of Sofia Richie's Relationship with Chanel in Cultivating Luxury Aesthetics and Fostering a New Brand Audience.
Fashion Studies (MA), 2024
This thesis investigates the role of 'hidden brand ambassadors' in luxury fashion, focusing on the American influencer Sophia Richie Grainge's association with Chanel. Delving into the nuanced dynamics of brand perception, audience engagement, and authenticity as Richie navigates her role as an unofficial brand ambassador. Uncover how her strategic alignment with Chanel's values and aesthetics sparks conversation, generates hype, and attracts a fresh audience. This thesis offers a comprehensive analysis of the evolving landscape of digital marketing and the influential role of social media personalities in shaping luxury fashion brands. Gaining insights into the intersection of fashion, culture, and branding in the digital age.