Cerruti 1881
Under the guidance of Cerruti 1881’s Chief Creative Officer, Jason Basmajian, and his teams, Parsons Paris students were tasked to develop a capsule collection exploring gender fluidity in a project that also provided real-life experience integrating design, merchandising, and marketing. The Woolmark Company offered students the opportunity to experiment with a selection of luxury fine merino wool fabrics in navy blue, which students used to create genderless looks in accordance with the Cerruti 1881 heritage brand.
“We are so excited to have this opportunity with The Woolmark Company and Parsons Paris to really share our experience and an end-to-end process with the students,” said Jason Basmajian. “I think the best part of this project is everybody wins and the future is bright; Parsons Paris students represent our talent in this business. The innovation with Woolmark and their support, combined with our design and merchandising skills, have really given the students a full 360-degree perspective of what it is like to work in the fashion industry today.”
Parsons Paris Cerrutti