Alicia Nassar

I am a quadrilingual designer and aspiring entrepreneur, raised in Beirut, Lebanon, and Dubai, United Arab Emirates. My work brings together design, business, and technology, with a strong focus on innovation, luxury, and sustainability. For my thesis, I created Aleph, a fine jewelry brand that celebrates my Lebanese heritage while embracing modern craftsmanship and global appeal. The name Aleph reflects beginnings and continuity, themes that align with the brand’s core: adaptability, resilience, and art de vivre. Each piece draws inspiration from Lebanese architecture and reflects cross-cultural design influences, combining tradition with contemporary aesthetics. I use advanced techniques like laser cutting and create sustainably by using recycled gold and responsible production practices. My goal is to build a brand that honors the past while looking toward the future, offering timeless designs for those who value heritage, beauty, and sustainability.