Social Media Marketing Specialist
Fashion Studies (MA), 2024
She/her
Language Spoken: English
Born and raised in the US, Lauren is a deliberative and analytical thinker with a background in Social Media Marketing, Sociology, and Psychology. Lauren leverages her academic and professional background to explore the growing realm of Social Media and its place in the fashion industry. She has become very passionate about sustainability and corporate responsibility and hopes to pursue a career in Marketing that allows her to further grow these passions.
Conflation of Identity in Celebrity Owned Fashion Brands
Fashion Studies (MA), 2024
This thesis discusses the branding of celebrity-owned fashion brands and explores the conflation between such business ventures and the personal brand of the celebrity involved. The paper uses the concept of ‘celebritisation’ to refer to the logic of celebrity being exploited in order to create economic capital and Debord’s theory of spectacle. Using these reference points, this thesis discovers how Kim Kardashian uses her celebrity identity and brand in the marketing and branding of her lingerie and shapewear company Skims.
