Communications & Brand Strategy Specialist
Fashion Studies (MA), 2024
She/her
Language Spoken: English, Arabic, French
Deema is a Saudi Arabian woman who has been living in Paris since 2020. She has extensive experience in business journalism and communications with significant media and institutions. She worked for Bloomberg News in Saudi Arabia where she lived most of her life. She then operated as an independent financial journalist and consultant when she moved to Lebanon before arriving to France. She pursued this MA program to expand her expertise in creative writing and media content. She has always been passionate about the fashion industry, particularly jewellery and watches and seeks to position herself as a communications and brand strategy specialist for fashion, jewelery & watch brands or auction houses.
Haute Couture Meets Haute Horlogerie: The Birth of The First Luxury Fashion Watch
Fashion Studies (MA), 2024
Deema Almashabi is writing an analytical historical thesis on the topic of haute horlogerie by haute couture brands, where she examines the birth of the first luxury fashion watch. She looks at brands like Hermès, Chanel and Dior as main case studies where she investigates the state of the luxury fashion industry as well as other factors around the time these brands launched their watch lines. She also looks at how these brands differ from jewelry brands and traditional watchmakers.
