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                     "This school desk is for you” poster produced  by Department of Revolutionary Orientation, designed by Faustino Pérez,  1980s. (Pepe Menéndez collection) 
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            NEW YORK,  September 10, 2015—The Sheila C. Johnson Design Center (SJDC) at The New School’s Parsons  School of Design presents Pioneros: Building Cuba’s  Socialist Childhood, an exhibition exploring the material world of  childhood in Cuba during 1960s, 70s and 80s.             
            Launching in the wake of the  Obama Administration’s easing of the 54-year-old American trade embargo against its island  neighbor, the exhibition offers an  intimate glimpse into an  aspect of the Cuban experience that is fading from historical memory.             
            “As Cuba enters a new era of fast and sweeping change, fewer and fewer people will know how Cubans lived during the Soviet era, a time of  prevailing scarcity,” says Maria Cabrera Arús, a  PhD candidate in sociology, co-curator of Pioneros an founder of Cuba Material. “It’s important to keep a  record of all this materiality for future generations, researchers, movie  makers and writers.” 
            Co-curated with  art historian Meyken Barreto, manager of Y Gallery in New York City, the exhibition  features more than 200 objects—toys, clothing, books, furniture, appliances,  diplomas, certificates and schoolroom paraphernalia and other childhood  ephemera—culled primarily from the collection of Cabrera Arús’  grandparents, who, in an era of limited resources, “kept almost everything," the curator said. 
            The  exhibition also includes old photographs, posters from the collection of designer  Pepe Menéndez, clips of television shows, and recorded music curated by art  historian Emilio García Montiel. A series of photographs produced by Cuban-born  artist Geandy Pavón—former pionero and now, exile and political activist—anchors the collection during a period when the United States and Cuba, estranged for more than a half century, are starting to reconnect.             
            “With the easing of the trade embargo followed by this summer’s restoration of  diplomatic relations, severed since the 1960s, Cuba has re-entered the U.S. imaginary  in a new way,” said Radhika Subramaniam, director and chief curator of the SJDC.   “The exhibition’s exploration of the  formation of Cuban childhoods in these intervening decades is akin to the  discovery of a long lost neighbor.”             
            The objects  featured in the exhibition have been gathered as part of  Cuba  Material, a project founded by  Cabrera Arús in 2012. The genesis for the project came about through Cabrera Arús’ dissertation, which explores Cuba’s rapidly  disappearing socialist material culture.             
            “These  ‘souvenirs’ of the past document not only state practices but individual  lives—they point at the role that individuals played in the construction of  Cuba’s revolutionary utopia,” she says. “Pioneros is a tribute to all of  them. It is also a way to honor my grandparents, the foremost hoarders in my  family.”             
            Additional  support for this exhibition is provided by a grant from New Challenge, a fund for student social innovation at  The New School; the Foreign Languages Department at The Schools of Public Engagement at The New School; and the Sociology Department at The New School for Social Research. 
Upcoming Programs:             
            Panel: “Grown-Up Children from State Socialist  Regimes” — Academics of different nationalities share their  experiences of growing up in state socialist regimes. The discussion will place  the recent history and material culture of Cuba in dialogue with both the Cuban  exile and the Eastern European and Soviet world. Friday, Sept. 25, 6-8 p.m.  Anna-Maria and Stephen Kellen Auditorium (Room N101), Sheila C. Johnson Design  Center, 66 Fifth Ave.             
            Screening of the documentary films The Sugar Curtain and Good  bye, Lolek —The  first film, directed by Camila Guzmán  Urzúa and the second film, directed by Asori Soto explories childhood in socialist Cuba.  Monday, Sept. 28, 6-8 pm. Orientation Room/Bark Room (M101), Sheila C. Johnson  Design Center, 2 West 13th St.             
            The curators will also conduct tours on several days during  the run of the exhibition.  For details  on dates and times, visit www.newschool.edu/sjdc. 
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