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Lulu Tanenbaum

Lulu Tanenbaum

Your Brain on Political Media

Your Brain on Political Media
Voting choices are made on more than just facts; emotion, bias, and unconscious thought all play important roles in one’s decision-making process. But what effect does advertising have? My thesis depicts American voters’ unconscious responses to political advertising and media. The project was created in partnership with Brainsights, a neuromarketing consultancy based in Toronto, Canada.

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Lulu Tanenbaum

Lulu Tanenbaum

Lulu Tanenbaum

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