• Michael Africa

  • OUTLAW: Quiet Rebellion FW14 Collection

    Advising
    Title: OUTLAW - Niche Brand Concept, Quiet Rebellion FW14 CollectionMedia: PDF file, printed in booklet form, created and assembled via Photoshop, Illustrator, and InDesignThesis: To create a successful brand concept—complete with demographic and psychographic market research, fabric research, and collection design—for an assigned niche market; in this case, men’s junior plus size.Solution: The men’s junior plus size sector severely lacks better-bridge market brands, which address the specific needs of the target consumer. Contemporary brands that cater to plus size markets, especially men’s plus size, are virtually non-existent. OUTLAW was created to fill this niche. A designer brand with a focus on premium denim, OUTLAW is targeted specifically at the men’s junior plus size consumer proper.Team Members: Michael Africa & Elizabeth Choe.

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