Parsons - Layout Settings

Michael Africa

Michael Africa

OUTLAW: Quiet Rebellion FW14 Collection

Advising
Title: OUTLAW - Niche Brand Concept, Quiet Rebellion FW14 CollectionMedia: PDF file, printed in booklet form, created and assembled via Photoshop, Illustrator, and InDesignThesis: To create a successful brand concept—complete with demographic and psychographic market research, fabric research, and collection design—for an assigned niche market; in this case, men’s junior plus size.Solution: The men’s junior plus size sector severely lacks better-bridge market brands, which address the specific needs of the target consumer. Contemporary brands that cater to plus size markets, especially men’s plus size, are virtually non-existent. OUTLAW was created to fill this niche. A designer brand with a focus on premium denim, OUTLAW is targeted specifically at the men’s junior plus size consumer proper.Team Members: Michael Africa & Elizabeth Choe.

Program Details

Inspired by this work? Explore program features, curriculum, faculty, and more.

Take The Next Step

Notice of Nondiscriminatory Policy

The New School admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.