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For more than a century, Parsons has been inspired by the transformative potential of design. Today, the school’s groundbreaking academic programs carry forward that mission, making Parsons the number one U.S. design school and top ranked globally. Our programs deliver a uniquely interdisciplinary education enriched by the resources of New York City.
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Jean Haejin Shim

New Jersey

New Jersey has become a place of ridicule. Is there any way to transform perceptions of the state through rebranding? This project is about exploring a flexible identity system that emphasizes the diversity of the state’s population and geography.

The identity system has been designed based on cartographic symbols which are the abstract symbols on maps that represent various geographic phenomena involving location, distance, volume, function, process, etc. With cartographic symbols, the identity system can be used as a complex tool for visualizing culture—a compilation of research filtered into a single emblem.

Program Details

Inspired by this work? Explore program features, curriculum, faculty, and more.

Communication Design (BFA)

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Notice of Nondiscriminatory Policy

The New School admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.