Parsons - Layout Settings

Daniel Stark

Daniel Stark

When Daniel Stark, BFA Communication Design ’93, was a student in suburban Cleveland, Ohio, his high-school art teacher advised him: “Go to Parsons.” It was just the wisdom he needed. “I wanted to be in advertising—just like Darren Stevens on Bewitched,” Stark says. At Parsons, he found a design universe broader than he’d imagined. Today he explores this world as the principal of Stark Design, a branding and packaging design firm.

Advising

Stark’s design is simple, elegant, and thoughtfully conceived. In reimagining CVS Makeup Academy’s (MUA) visual identity (see above), he united an approachable feel with luxury brand elements—a sleek typeface, restrained palette, and premium finishes. The project also brought together other Parsons alumni—Nancy Herrmann, MFA Design and Technology ’99, MArch ’99, Stark’s creative director on the project, and Gaemer Gutierrez, BFA Communication Design ’92, the creative director for CVS/pharmacy.

Stark gives back to Parsons in a variety of ways. Over the years, he has employed alumni and consistently hired student interns. “I want to offer students the kind of career support I received,” he says.

Program Details

Inspired by this work? Explore program features, curriculum, faculty, and more.

Take The Next Step

Notice of Nondiscriminatory Policy

The New School admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.