Alexandra Pappas and Camille Allsopp
Fall 2014/2015 Menswear Line
This was a project for merchandising workshop. We looked at a target market -- men between the ages of 35 and 50 -- and searched for something that would appeal to them. We created an inspiration page, a target market page, color story page, a fabric story page, a print page with different color ways, and flats for each delivery. We created a collection that was innovative and wearable. Our target customer is a man who is interested in the latest trends, but still wants to look his age.
