• Faculty

  • Rob Hersey

    Part-time Lecturer

    Email
    herseyr@newschool.edu

    Office Location
    L - 2 West 13th Street

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    Rob Hersey

    Profile

    In the era of AI, where media, content and technology move at a breakneck pace, brands today not only need to fight for our valuable attention – they need to earn a meaningful role in people’s lives. That’s exactly why the role of creativity is more critical than ever. Creativity is what enables brands to cut through and stand out from the rest.

    Rob is a seasoned award-winning creative leader who has been at the forefront of creativity, media, and content for over 15 years. He currently serves as the Global Chief Creative Officer at Universal McCann and has worked on brands like Coca-Cola, Spotify, American Express, Levi’s, Geico, Amazon, BMW, DoorDash, YETI, Tiffany, Johnson & Johnson, Columbia Sportswear, Hershey’s, Sony Pictures, MTV and more.

    Degrees Held

    Pratt Institute, BFA Advertising & Art Direction

    Current Courses

    Marketing, PR and Branding
    PUDM 2315, Spring 2026

    Past Courses

    Marketing, PR and Branding
    PUDM 2315, Fall 2025

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