Richard Salcer
Part-time Associate Teaching Professor
Email
salcerr@newschool.edu
Office Location
A - Alvin Johnson/J.M. Kaplan Hall - 66 West 12th Street
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Profile
Richard has been a member of the Parsons Faculty since 1988. In addditon to teaching, Richard is a member of the New School University Faculty Senate, where he serves as Chair of the Senate's Part Time Faculty Committee. Richard was twice awarded the Parsons Communication Design Department Award for Teaching Excellence. One of his students won the $5,000 first prize in a national student package design competition.
He has 30+ years broad, comprehensive experience in brand identity, package design and environmental graphics. He's been published in Print Magazine, where he was interviewed about packaging and sustinability. He has worked with Cornerstone Strategic Branding, CBX Worldwide, Parham Santana, Arnell Group and others on packaging and retail identity for The Nestle Corporation, Masterfoods/Mars; Johnson & Johnson, The Scotts Company and Schering Plough (now part of Merck).
Richard has been a Design Project Manager with Colgate-Palmolive's Global Oral Care Design Group; was Senior Graphic Director with CDI Group, an international retail architecture design firm, designing identity, environmental and retail graphics and packaging for Exxon/Mobil, Texaco, StopandShop;, Maidenform, among others.
Richard judged package design competitions for the Fragrance Foundation and Clio Awards and organized and coordinated seminars for The Art Directors Club, AIGA/NY and The Package Design Council. He has created on-air graphics for CBS Network News; designed and illustrated books for Time-Life Books and was an Art Director at Newsweek;
Richard worked with Seymour Chwast at Push Pin Studios, designing and producing editorial graphics for TIME magazine, packaging for Famous Amos and posters for PBS. He served as Creative Director for eleven years at Graphics II, a multidisciplinary design firm, creating package design and exhibit graphics for major corporations, including Faberge, Nine West and English Leather He designed promotional literature for The New York Mets Diamond View Suites.
Richard has also designed packaging and point-of-purchase display for Martin Guitars, Frito-Lay, Hunt-Wesson Foods, Godiva and Johnson & Johnson; WIth Walter Dorwin Teague Assosciates, Richard designed identities for John Deere. Additional clients have been BellSouth, Chase Bank; and the American Stock Exchange.
Richard has a BFA from Cooper Union and studied for two years with Milton Glaser at the School of Visual Arts. Additionally, he has graduate credits in urban elementary education from Brooklyn College. He is a member of AIGA's Branding and Design Education Groups and is an active emeber of the Type Directors Club.
Degrees Held
BFA Cooper Union
Professional Affiliation
AIGA, Type Directors Club
Research Interests
branding, design management, graphic design, spatial graphics, sustainable design
Current Courses
CD Studio: Now in Production
Product, Promotion & Packaging
Product, Promotion & Packaging (Spring 2020)