Hoon Kim is a New York-based graphic designer, educator, curator, and researcher. He founded Why Not Smile, a multidisciplinary design consultancy in New York in 2009, which focuses on integrated branding across various media for art, fashion, architecture, and cultural clients. Prior to forming Why Not Smile, Hoon has worked for the Museum of Modern Art (MoMA), Practise, Samsung Design Membership, Crosspoint, spanning New York, London, and Seoul since 2000. He holds an MFA from Rhode Island School of Design, a teaching certificate from Brown University, and a BFA from Seoul National University, Korea. Hoon has taught at Harvard University, Pratt Institute and RISD, and given lectures at Royal College of Art (UK), Princeton University (US), Werkplaats Typografie (NL), and various schools internationally. He has earned recognition from various organizations such as ADC, AIGA, Brno Biennial, Chaumont Festival, D&AD, Print, and TDC, and has also been awarded the title of The Design Leader by the Ministry of Knowledge and Economy of Korea (MKE) and the Korea Institute of Design Promotion (KIDP).