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For more than a century, Parsons has been inspired by the transformative potential of design. Today, the school’s groundbreaking academic programs carry forward that mission, making Parsons the number one U.S. design school and top ranked globally. Our programs deliver a uniquely interdisciplinary education enriched by the resources of New York City.
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Parsons offers rigorous interdisciplinary programs across the spectrum of art and design, from fashion and technology to urban design, fine art, and management. Here, creators and scholars master established disciplines and develop emerging ones, fostering innovation that transforms business, advances sustainability, and enhances social impact and health.
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Parsons faculty comprises world-renowned artists, scholars, and practitioners who lead their industries and academic fields. You work closely with them, benefitting from their scholarship and professional experience and networks. Our small class sizes enable you to benefit from their real-world experience and industry access.
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Beautiful, provocative, transformative, and boundary-breaking: The creative outpouring of Parsons’ students and faculty is as diverse as our community itself. Uniting it all is a commitment to reflective process and the understanding of the power of art and design to bring about needed change in the world.
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Our school is animated by progressive creativity, activism, and its setting within a dynamic urban environment and university. Parsons is where ambition, ingenuity, and collaboration tirelessly converge, and New York City is the ideal setting for starting your journey.
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At Parsons, your career begins your first day on campus. Here, you gain the creative and critical foundation you need to turn passions into a professional life of your own design. With your toolkit of hands-on, collaborative methods and global support network, you enter prepared for sustained success in your field or in advanced studies.
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Parsons welcomes applicants who seek a rigorous education in an environment where creativity, critical thinking, and global perspectives thrive together. If you are ready to take first steps toward your creative education and career, you have come to the right place. Learn more about visiting, applying to, and attending our school.
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Faculty

Daniela Morena

Part-time Lecturer

Email
morenad@newschool.edu

Office Location
N - 66 Fifth Avenue

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Profile

Daniela Morena is an accomplished omni-channel executive with over 20 years of experience leading commercial growth and brand strategy for some of the world’s most influential luxury houses, including Gucci, LVMH, Ralph Lauren, and Giorgio Armani.

Her career spans merchandising, planning, operations, digital, and wholesale, with a consistent focus on building brands and scaling businesses across channels. Most recently, Daniela served as Senior Vice President of Commercial at Hodinkee, a New York–based media and retail company built around watches and watch culture.

Degrees Held

MBA from HEC Paris focused on Strategy and Marketing.

Bachelor of Science from Fairfield University

Current Courses

Global Fashion Industry
PSOF 1000 - Fall 2026
Fashion Trend Analysis
PSOF 1182 - Fall 2026

Future Courses

Retailing & Service Design
PMFM 5070 - Spring 2027

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The New School admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.