The New School

Caletha Crawford

Part-time Assistant Professor

Email
crawforc@newschool.edu

Office Location
L - 2 West 13th Street

Profile

Caletha Crawford’s career has been focused on the business of fashion, with a focus on the supply chain, production and upstream operations.

In her latest role in fashion media, Caletha serves as the head of content for Hertzman Global Intelligence (HGI.io). Through this publication, she helps equip fashion executives with the tools, resources and insights they need to address supply chain risks and capitalize on business opportunities.

Previously in her career, she served as publisher of the Sourcing Journal, where she scaled the digital media company to acquisition, building annual revenue from $800,000 in 2016 to $5.2M in 2021 by creating new revenue streams, building the client base and growing the company’s event business.

Prior to this role, she was the editor in chief and publisher of Earnshaw’s magazine, the leading children’s business publication in the U.S., for more than five years. There, she transformed the publication, revitalizing it into the go-to voice of the industry.

Caletha also built and ran a consultancy in which she worked closely with new launches and established companies to develop brand identities, position them in the market, attract their target demographics, boost sales, adapt to changing consumer mindsets, adopt new business practices and harness the power of the Internet.

Her work with emerging design talent extends to her role as adjunct faculty at Parsons School of Design, where she teaches students about the business side of the fashion industry. Caletha is also special events for Parsons, LVMH and the city of New York, and served as a featured faculty member in the Parsons x Teen Voge Fashion Industry Essentials course.

Beyond fashion, Caletha has used her events skill set to produce large- and small-scale events. Most recently, she served as COO of LA3C, a two-day, two-stage music festival in Los Angeles headlined by Maluma, Lil Baby, Snoop Dogg and Seventeen, which drew more than 20,000 attendees with a $3.5M production budget.

Caletha is a proven leader with a track record of successfully managing teams and exceeding expectations. Her strategic mindset and creative abilities make Caletha an outstanding problem-solver adept at transformational change. She brings vision and an entrepreneurial management style that drives exceptional processes, collaboration and outcomes.  Her varied work history has enabled Caletha to leverage her critical thinking skills to accelerate growth, boost revenue and add breadth and depth to organizations across industries. Her high level of emotional intelligence makes Caletha a natural leader.