Parsons - Layout Settings

Faculty

Alexander Helander

Part-time Assistant Professor

Email
helandea@newschool.edu

Office Location
N - 66 Fifth Avenue

Download vCard

Alexander Helander

Profile

Alex Helander is a seasoned apparel and fashion industry expert with over 30 years of experience spanning branding, merchandising, sales, product development, supply chain management, and sustainability. He is currently the Director of Business Development for Bluesign®, a division of SGS, where he helps brands, retailers, and manufacturers implement sustainable and responsible textile production solutions. Bluesign partners with global companies to reduce environmental impact, improve chemical management, and ensure safer working conditions throughout the supply chain.

As a Fashion Mingle board member and partner with Global Fashion Mentorship, Alex provides strategic consulting to businesses in the fashion and consumer goods industries, guiding them through sustainability implementations, branding strategies, and evaluation assessments. His extensive career includes executive roles at Polo Ralph Lauren, The Limited, Sunrise Brands, Denimex, and Brandon Thomas, as well as running his own private label manufacturing company.

Alex also played a pivotal role in launching TerraCycle LLC’s first fashion incubator, driving innovation in circular economy solutions for the apparel industry. Passionate about education, he teaches courses on entrepreneurship, technology, retail and sustainability, at Parsons School of Design and the Fashion Institute of Technology (FIT).

"Teaching has always been something I wanted to do, and I look forward to working with students at Parsons and beyond."

 


Degrees Held

BA English Literature


Recent Publications

https://boldjourney.com/meet-alex-helander

 


Current Courses


Future Courses

  • Entrepreneurship
    PMFM 5040 - Spring 2027
  • Manufacturing & Production
    PMFM 5050 - Spring 2027

Past Courses

Take The Next Step

Notice of Nondiscriminatory Policy

The New School admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.