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  • Faculty

  • Laura Lanteri

    Part-time Assistant Professor

    Email
    lanteril@newschool.edu

    Office Location
    A - Alvin Johnson/J.M. Kaplan Hall - 66 West 12th Street

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    Laura Lanteri

    Profile

    Laura Lanteri has over 15 years of experience in strategy, marketing and communication, having worked for some of the most notable advertising agencies in the world (Havas Worldwide / BETC EURO RSCG, Untitled Worldwide, RXM Creative, among others) and some of the most prestigious fashion houses in the industry. Through her own agency, Laura conceptualizes and produces high impact digital campaigns for luxury brands, fashion houses as well as lifestyle and tech companies. Her clients include: Hermès, Loro Piana, The Gap, Brooks Brothers, Swarovski, Harry Winston, Intel, among many others. Prior to founding her agency, she worked in corporate roles as the Head of Strategy and Marketing at Louis Vuitton, the Head of Strategy at Gucci, and the Head of Expansion at Oscar de la Renta. She is a graduate of Harvard University and Bocconi University (Milan, Italy).  

    Laura lives in New York with her husband and children and - when she is not working - she loves exploring and re-discovering the city's art scene. She loves contemporary art but also getting lost in one of the Met's Renaissance rooms. She loves teaching and always hopes to find cool ways to make fashion more relevant, more sustainable and more ethical.


    Degrees Held

    Masters in Business Administration - BOCCONI UNIVERSITY (MILAN, Italy)

    Masters in Economics - HARVARD UNIVERSITY (CAMBRIDGE, MA)


    Professional Affiliation



    Recent Publications



    Performances and Appearances



    Research Interests

    sustainability, ethical fashion, behavioural economics, contagion theories, triggers and viral marketing


    Awards And Honors



    Portfolio

    http://lauralanteri.com/


    Current Courses

    Communication & Social Media

    Core 3: Capstone

    Digital Studio & Branding

    Integrative Seminar 1

    Integrative Seminar 2

    Integrative Seminar 2 (Spring 2020)

    Systems & Strategies

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