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For more than a century, Parsons has been inspired by the transformative potential of design. Today, the school’s groundbreaking academic programs carry forward that mission, making Parsons the number one U.S. design school and top ranked globally. Our programs deliver a uniquely interdisciplinary education enriched by the resources of New York City.
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Parsons offers rigorous interdisciplinary programs across the spectrum of art and design, from fashion and technology to urban design, fine art, and management. Here, creators and scholars master established disciplines and develop emerging ones, fostering innovation that transforms business, advances sustainability, and enhances social impact and health.
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Faculty
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Parsons faculty comprises world-renowned artists, scholars, and practitioners who lead their industries and academic fields. You work closely with them, benefitting from their scholarship and professional experience and networks. Our small class sizes enable you to benefit from their real-world experience and industry access.
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Our Work
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Parsons re:D
Beautiful, provocative, transformative, and boundary-breaking: The creative outpouring of Parsons’ students and faculty is as diverse as our community itself. Uniting it all is a commitment to reflective process and the understanding of the power of art and design to bring about needed change in the world.
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Our school is animated by progressive creativity, activism, and its setting within a dynamic urban environment and university. Parsons is where ambition, ingenuity, and collaboration tirelessly converge, and New York City is the ideal setting for starting your journey.
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After Parsons
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At Parsons, your career begins your first day on campus. Here, you gain the creative and critical foundation you need to turn passions into a professional life of your own design. With your toolkit of hands-on, collaborative methods and global support network, you enter prepared for sustained success in your field or in advanced studies.
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Parsons welcomes applicants who seek a rigorous education in an environment where creativity, critical thinking, and global perspectives thrive together. If you are ready to take first steps toward your creative education and career, you have come to the right place. Learn more about visiting, applying to, and attending our school.
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Faculty

Daniel Frumhoff

Part-time Lecturer

Email
frumhofd@newschool.edu

Office Location
A - 66 West 12th Street

Daniel Frumhoff

Profile

Daniel Frumhoff is a Creative Director, Motion Designer, and Design Educator based in New York City. Currently creating at Google’s Envisioning Studio, he collabs with the Stanford d.school, teaches at Parsons, The New School, and has taught design at the Maryland Institute College of Art. He’s worked with/for  Apple, the Google Creative Lab, Snapchat Arcadia, Pentagram, Jones Knowles Ritchie, Interbrand, Landor, The New York Times, Naturalizer, Pinterest, Snapchat, Shake Shack, American Express, PepsiCo, Fanta, the Lincoln Center, Moody’s, the Brand New School, St. Louis Shakespeare Festival, STL Zoo, FanDuel, and The New School.

Daniel holds an MFA in Graphic Design from the Maryland Institute College of Art, earned four Certificates from the Basel Academy of Art and Design, and received his BFA from Webster University in Graphic Design. His work has been recognized by the Type Directors Club: Best-of-Discipline, The One Club, Art Directors Club, Communication Arts: Best-in-Show, Slanted, Core77 Design Awards, Print Magazine, Graphis, D&AD, AIGA, Adobe, GDUSA, Webby Awards, Morisawa Type Design, Paris Design Awards, Indigo Design Awards, Typeroom, Klim Type Foundry, Slanted: Yearbook of Lettering, the Society of Illustrators, Cannes Lions, and MICA. He also served on the design juries of Communication Arts and Adobe.

Degrees Held

Maryland Institute College of Art, MFA in Graphic Design
Basel Academy of Art and Design, 4 Certificates
Webster University, BFA in Graphic Design
Research Interests: Typography, Graphic Design, Branding, Motion Design, Publication Design, Product Design, Interaction, and UX Design.

Recent Publications

Awards and Honors

2026 Type Directors Club: 72nd Lettering Competition, Type High Gold Winner + Judges' Choice

TDC Award: Stanford d.school Yearbook ’24

2026 Communication Arts: 16th Typography Competition, Double Winner

2025 Type Directors Club: 71st Lettering Competition, Winner + Best-of-Discipline

2025 Communication Arts: 66th Design Competition, Double Winner

2025 Communication Arts: 15th Typography Competition, Double Winner

2024 Type Directors Club: 70th Communication Design Competition, Winner

2024 Art Directors Club: 103rd Annual Awards, Finalist + Merit Winner

ADC Award: Stanford d.school Yearbook ’22

2023 Type Directors Club: 70th Communication Design Competition, Winner

2023 Art Directors Club: 102nd Annual Awards, Finalist + Merit Winner

ADC Award: Landor: New Years Card “New Year, New Beginnings”

2023 Communication Arts

Featured Interview in Fresh

2023 Communication Arts: 64th Design Competition, Winner

Stanford d.school Yearbook ’22

2023 Communication Arts: 64th Illustration Competition, Winner

Chinese Zodiacs

2023 Communication Arts: 13th Typography Competition, Double Winner

2023 D&AD Awards, Shortlisted in Graphic Design

Featured in People To Watch

2022 Type Directors Club: 68th Communication Design Competition, Triple Winner

2022 Communication Arts: 63nd Design Competition, Winner

Stanford d.school: Teaching + Learning Yearbook '21

2021 Communication Arts: 62nd Design Competition, Winner

Stanford d.school: Teaching + Learning Yearbook ’20

Portfolio

Past Courses

Motion Graphics: Introduction
PSAM 5440 - Spring 2026

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The New School admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.