The Digital Marketing Ecosystem: An Introduction
This course explores the evolution of digital marketing and the ways in which marketing elements such as strategy, channels, and platforms interconnect.
Getting Creative: Digital Marketing Strategy
Learn how to apply a value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service.
Social Media Marketing
Tap into the enormous potential of social media to elevate your brand and business: Map a strategy, choose your channels, develop viral content, and monitor and adapt to user activity to maximize performance.
Programmatic, Mobile, and Native Marketing
Explore the roles of digital, mobile, and native marketing, and learn how all three modes inform a successful digital campaign.
Digital Marketing Campaigns
A digital marketing plan progresses from a brief to channel selection to projection of ROI. In this course, you learn to apply this process to your own brand and business.