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  • Digital Marketing

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  • Take the Next Step

  • Contact Us

    Open Campus
    66 West 12th Street
    New York, NY 10011
    Tel: 212.229.5620
    opencampus@newschool.edu

  • Mastering digital marketing opens a path to success in today’s technology-driven global economy. Our online program supplies you with the industry-leading skills you need to develop digital strategies and tactical approaches across a range of platforms. 

    • Format Online
    • Price $2,885 total
    • Total Courses 5
    • Course Length 5 weeks
  • Courses

    The Digital Marketing Ecosystem: An Introduction

    This course explores the evolution of digital marketing and the ways in which marketing elements such as strategy, channels, and platforms interconnect.

    Getting Creative: Digital Marketing Strategy

    Learn how to apply a value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service.

    Social Media Marketing

    Tap into the enormous potential of social media to elevate your brand and business: Map a strategy, choose your channels, develop viral content, and monitor and adapt to user activity to maximize performance.

    Programmatic, Mobile, and Native Marketing

    Explore the roles of digital, mobile, and native marketing, and learn how all three modes inform a successful digital campaign. 

    Digital Marketing Campaigns 

    A digital marketing plan progresses from a brief to channel selection to projection of ROI. In this course, you learn to apply this process to your own brand and business.

  • “In this program, students explore the ecosystems of digital marketing — both the tech and the human sides.”

    — Clint White, faculty member, Digital Marketing Certificate program

  • Program Highlights

    Who Should Enroll

    • Marketers who wish to diversify their digital skills to support business growth
    • Entrepreneurs looking to launch and market their brands
    • Professionals interested in moving to a career in digital marketing

    What You’ll Gain

    • An understanding of brand strategies across today’s top digital platforms
    • Knowledge of data analysis, KPIs, and desired outcomes 
    • An implementable digital marketing plan

    How You’ll Learn

    • Engaging video lectures and interviews with industry experts
    • Direct interaction with faculty practitioners at the top of their fields
    • Online collaboration and video conferencing 
    • Project-based learning focused on developing real-world skills and portfolio assets
  • Why Open Campus?

    Welcome to a community of groundbreaking thinkers. At Open Campus, you have the freedom to reimagine your career path in the cross-disciplinary environment that you can find only at Parsons School of Design — the top-ranked accredited art and design school in the United States.* Our dynamic network of faculty scholars and working professionals are united by the same vision and values, and a drive to innovate. Discover new possibilities in professional education at Open Campus, making connections across industries and advancing your knowledge in unexpected ways. 

    *Quacquarelli Symonds World University Rankings (2020).





  • Take The Next Step

Submit your application

Undergraduates

To apply to any of our undergraduate programs (except the Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs) complete and submit the Common App online.

Undergraduate Adult Learners

To apply to any of our Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs, complete and submit the New School Online Application.

Graduates

To apply to any of our Master's, Doctoral, Professional Studies Diploma, and Graduate Certificate programs, complete and submit the New School Online Application.

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