Continuing and Professional Education
66 West 12th Street
New York, NY 10011
Tel: 332.239.2292
cpe.advisor@newschool.edu
Are machines taking over the creative industry? Is there a way to use this technology in our creative practice and organizations? In this certificate program, you explore what it means to be a creative professional and to lead an organization in the age of artificial intelligence (AI). You gain a basic understanding of AI and learn how to apply it in creative environments. You learn how to critically analyze the advantages and disadvantages of incorporating AI into creative work and organizations and examine case studies that demonstrate ways to apply AI in strategic situations and workflows. You also master the skills needed for staying up-to-date on and assessing AI tools, which enable you to make informed decisions about how to integrate AI into your practice.
The courses in this certificate program cover topics including machine learning, computational creativity, new media, AI ethics, creative team dynamics, self-governance, organizational strategies, and innovation. You leave the program equipped to evaluate AI tools and apply them effectively in your work or business. No technical background is required for this program.
Courses must be taken in the order in which they are listed.
Artificial intelligence (AI) is gaining ground in creative fields ranging from illustration to copywriting. In this course, you learn what it means to be a creative professional in the age of AI. You master basic AI concepts like expert systems and machine learning and gain hands-on experience using AI in a variety of creative endeavors. You acquire critical perspectives on the limitations of and opportunities offered by AI, learn to stay up-to-date on AI developments, assess new tools in the ever-changing technological landscape, and make informed decisions about incorporating AI into your creative career. You leave the course ready to apply AI tools effectively in your work or business. Topics covered in the course include machine learning, computational creativity, design research, new media, artistic research, and AI ethics. No technical background is required for this course.
How do you stay up-to-date with the constant influx of new artificial intelligence (AI) applications said to be capable of revolutionizing work processes? How should you engage with colleagues who are apprehensive about adopting new AI tools? In this course, you explore the challenges and opportunities that come with leading a creative organization in today's evolving business and technology landscape. You explore workflows incorporating AI methods and apply what you learn to your own projects, gaining practical experience and a solid understanding of how to use AI effectively. You also examine case studies that demonstrate how to communicate creative value using AI and explore organizational strategies for promoting a positive learning environment by adopting new technologies. Topics covered include creative team dynamics, AI-enabled business strategies, self-governance, organizational strategies, and innovation. Students should take AI Concepts and Applications for Creatives before taking this course.
Instead of approaching [the topic of AI] with fear and apprehension, I believe that we have the tools to understand how this field will be developed.
The professional landscape as we’ve known it has changed dramatically, and ongoing learning is more important now than ever before. At The New School, we champion every student’s creativity and growth. By combining integrated disciplines with collaborative problem solving, we deliver an immersive, transformative learning experience. With the leadership of Parsons School of Design—a globally top-ranked design school—our faculty imparts the critical expertise students need to advance their careers or pivot to a new one in a constantly evolving world.
The New School admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.