Product, Promotion & Packaging
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Level: Undergraduate
Division: Parsons The New School for Design
Department: Parsons First Year
Course Number: PUFY 1231
Course Format: Studio
Location: NYC campus
Permission Required: No
In this course students learn the professional roles and design methodology for the development of packaging design and its role as both a product in and of itself, and as a communication vehicle for goods and services. Students work individually and in teams on projects to develop strength in a variety of media that will be applicable to their core studio work in the first year and within their discipline. Students will add to the demonstration of perceptual and spatial awareness in the Space & Material studio by developing competence in the use of form, typography, color, symbolic representation and imagery intended to reach a cultural, linguistic and competitive environment.
Course Open to: Degree Students with Restrictions
Course Pre/Co-requisites:
Open to: Parsons First Year students, and others, space provided.


Open to Lang/Parsons BA/BFA students.

Open to Parsons students.


Open to Undergraduate students.


Open to Strategic Design & Management students.

Open to Parsons First Year students.