Integrated Advertising Lab
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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Communication Design
Course Number: PUCD 4144
Course Format: Seminar
Location: NYC campus
Permission Required: No
  • Advertising
  • Branding
Few industries have been transformed over the past decade like advertising; yet even the newest outlets for reaching current and future customers rely on the age-old process of persuasion. This course focuses on and deconstructs this process of persuasion by stripping away the technology, the media, and the computer and focusing first and foremost on the product. What is it about the product that will differentiate it from its competitors? What will differentiate it that will resonate with consumers? Once this differentiation is determined, students focus on how to communicate that difference, no matter how small or how great, in a way that will incite the consumer to act.
Course Open to: Majors Only
Course Pre/Co-requisites:
Open to: Bachelors degree in Communication Design and Design & Technology majors, seniors only. Pre-requisite(s): Two of the following: PUCD 3060 Advertising Concepts, PUCD 3050 Package Design 1, PUCD 3120 Corporate ID and Packaging, or PUCD 3040 Identity Design (formerly Corporate Design)


Open to Undergraduate students.


Open to Junior students.

Open to Fifth Year students.

Open to Senior students.


Open to Communication Design students.

Open to Design and Technology students.

Open to Integrated Design Curriculum students.