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Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Communication Design
Course Number: PUCD 3040
Course Format: Seminar
Location: NYC campus
Permission Required: No
- Graphic Design
Identity design is the process of creating and disseminating the image or identity for a collective entity. A company's logo is one of many of critical symbols that define public perception. A designer must create a voice for a company, whether that company provides a service or manufactures a product. As information and ideas travel in increasingly compact formats, the identity designer is challenged to express information quickly and with certainty. This course provides a basis for deciding the procedures and practice for professional communication goals. Identity design should be considered a fundamental skill in the communication designer's arsenal.
Open to: Bachelors degree in Communication Design and Design & Technology majors, juniors and seniors only. Pre-requisite(s): PUCD 2025 Core Studio: Typography
Open to Lang/Parsons BA/BFA students.
Open to Parsons students.
Not open to Graduate students.
Open to Undergraduate students.
Open to Junior students.
Open to Fifth Year students.
Open to Senior students.
Open to Communication Design students.
Open to Design and Technology students.
Open to Integrated Design Curriculum students.