Advertising Concepts
View Additional Course Information:

Including faculty, schedule, credits, CRN and location.

Level: Undergraduate
Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Art, Media & Technology
Course Number: PSAM 2060
Course Format: Seminar
Location: NYC campus
Permission Required: No
This class provides a foundation for design for advertising. Positioning, copywriting, visual language, rhetoric, and production across print and web will underpin conceptual and practical discussions about the field.
Course Open to: Majors Only
Course Pre/Co-requisites:
Open to: Bachelors degree in Communication Design majors and Communication Design minors, sophomores and juniors only. Pre-requisite(s): PUCD 2025 Core Studio: Typography, or PSAM 1070 Typography and Visual Design or (PAGD 1140 Digital Layout + PAGD 1060 Typography 1.).


Open to Undergraduate students.