Advertising Concepts
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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Art, Media & Technology
Course Number: PSAM 2060
Course Format: Seminar
Location: NYC campus
Permission Required: No
  • Graphic Design
  • Marketing & Communications
  • Branding
This class provides a foundation for design for advertising. Positioning, copywriting, visual language, rhetoric, and production across print and web will underpin conceptual and practical discussions about the field.
Course Open to: Majors Only
Course Pre/Co-requisites:
Open to: Bachelors degree in Communication Design majors, sophomores and juniors only.


Open to Undergraduate students.


Not open to Fifth Year students.

Not open to Senior students.