Intl Business Agreements
View Additional Course Information:
Fall 2013
Spring 2013

Including faculty, schedule, credits, CRN and location.

Level: Undergraduate
Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1195
Course Format: Lecture
Location: Online
Permission Required: No
Topics:
  • Management & Business
  • Fashion
Description:
This course examines the legal aspects in international licensing. It gives the students an understanding of trademark, copyright and licensing laws in relation to the global fashion business. Through case studies this course will enable students to understand the importance of international licensing as a current marketing tool to reinforce brand image.
Course Pre/Co-requisites:
Open to: All university undergraduate degree students.
Restrictions:

Level

Open to Undergraduate students.

Major

Open to Fashion Marketing students.

Open to Fashion Design students.