Intl Business Agreements
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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1195
Course Format: Lecture
Permission Required: No
This course examines the legal aspects in international licensing. It gives the students an understanding of trademark, copyright and licensing laws in relation to the global fashion business. Through case studies this course will enable students to understand the importance of international licensing as a current marketing tool to reinforce brand image.
Course Open to: Degree Students
Open to: All university undergraduate degree students. Pre- requisite: PAFM 1190 Fashion Industry Profile.
Open to Undergraduate students.