Public Relations
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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1180
Course Format: Lecture
Location: NYC campus, Online
Permission Required: No
Description:
Public relations is an integral part of the fashion industry as media exposure helps businesses, small or large, succeed in today's fast paced environment. This studio class will teach students how to communicate effectively and generate media attention using press kits, events, stunts, media alerts and releases. Students will also learn how to create a newsworthy angle and pitch to a fashion company. Students will leave class with a complete press kit for the fashion company of their choice, including a PR plan and budget.
Course Open to: Degree Students with Restrictions
Course Pre/Co-requisites:
Open to: All Parsons and Eugene Lang undergraduate students. Online sections opened to Associate Degree Fashion Design and Fashion Marketing majors only.
Restrictions:

College

Open to Lang/Parsons BA/BFA students.

Open to Parsons School of Design students.

Level

Open to Undergraduate students.

Major

Open to Fashion Marketing students.

Open to Fashion Design students.