View Additional Course Information:
Including faculty, schedule, credits, CRN and location.
Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1180
Course Format: Lecture
Location: NYC campus, Online
Permission Required: No
PR is an integral part of the fashion industry. Media exposure can help businesses small or large succeed in today's fast paced environment. This studio class will teach students how to communicate effectively. Learn how to generate media attention by using press kits, events, stunts, media alerts and releases. Students will also learn how to create a newsworthy angle and to "pitch" a fashion company. Students will leave class with a complete press kit for the fashion company of their choice, including a PR plan and budget.
Course Open to: Degree Students with Restrictions
Open to: All University undergraduate students. Online sections opened to Fashion Marketing and Associate degree in Fashion Design majors only.