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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1109
Course Format: Lecture, Seminar
Location: NYC campus, Online
Permission Required: No
Online retailing and social media marketing are fundamental topics in the fashion industry. Students in this course will explore key strategies retailers and designers take in selling online, from merchandising, distribution and supporting technology to social communication strategies and tools. New media has created space for web-based publications, new business models and an immediate global reach for brands. The course explores how the changing face of retail is meeting the instant demand and evolving culture of communication technology.
Course Open to: Degree Students with Restrictions, Majors Only
Open to: All University undergraduate degree students. Online sections opened to Associate Degree Fashion Design and Fashion Marketing majors only. Pre-requisite: PAFM 1061: Marketing 2: Fashion Marketing.
Open to Undergraduate students.
Open to Fashion Marketing students.
Open to Fashion Design students.