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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1100
Course Format: Lecture
Permission Required: No
This course teaches students about the product development cycle of the fashion industry. Students learn about the role of the Product Developer and what must be done in order to generate successful private label apparel. The changing buying-habits of the retailers' target customer are also analyzed. Students examine the advantages and disadvantages to private label merchandise.
Pre-requisite: PAFM 1190: Fashion Industry profile. Open to: Associate degree in Fashion Marketing and Associate degree in Fashion Design majors only; Online sections open to both AAS majors only .
Open to Lang/Parsons BA/BFA students.
Open to Parsons students.
Open to Undergraduate students.
Open to Fashion Marketing students.
Open to Fashion Design students.