Marketing 2: Branding
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Fall 2013
Spring 2013

Including faculty, schedule, credits, CRN and location.

Level: Undergraduate
Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1061
Course Format: Lecture
Location: NYC campus, Online
Permission Required: No
Topics:
  • Fashion Marketing
  • Branding
Description:
This course examines branding and the ways that brands acquire and sustain value in the marketplace. Brand equity is among a firm's most valuable assets and one of the most important aspects of marketing today. This course focuses on the challenges of brand management, exploring how successful marketers go about developing and managing successful brands.
Course Pre/Co-requisites:
Open to: Associate degree in Fashion Marketing majors; non-majors with permission. Co-requisite(s): PAFM 1051 Marketing 1: Fashion Marketing
Restrictions:

Level

Open to Undergraduate students.

Major

Open to Fashion Marketing students.

Open to Fashion Design students.