Media Management and Leadership
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Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDM 5303
Course Format: Lecture, Seminar
Location: NYC campus, Online, Classroom/Online Hybrid
Permission Required: No
- Media & Management
- Media Studies
Dramatic changes in technology and in the media's role in converging technologies require new management and leadership techniques and paradigms. This course aims to give students a survey of some of the latest management and leadership theories, including those encouraging a new sense of social responsibility. It also gives students the opportunity to apply these theories to a number of different competitive, structural, motivational, strategic, and organizational issues in the media world, by writing original case studies and solving problems in existing case studies.
Course Open to: Degree Students, Majors Only
Open to Parsons students.
Not open to Parsons students.
Open to Graduate students.
Open to Media Management students.