Food Products Business: Launching and Marketing

Level: Undergraduate

Division: The New School for Public Engagement

School: School of Undergraduate Studies

Department: Food Studies

Course Number: NFDS 2350

Course Format: Lecture

Location: NYC campus

Permission Required: No

Topics:

• Food Studies
• Entrepreneurship
• Business for Design

Description:
Do you dream of being a successful food entrepreneur. Do you wonder how others do it? This inspiring, fast-paced workshop covers the crucial steps in launching and marketing a food product from the business and communications point-of-view. A guest speaker shares a successful entrepreneurial story, including lessons hard learned and advice best received before starting in the business. By the end of this short course, students should have a better understanding of how to apply critical business and marketing concepts to succeed in this risky business.