Food Products Business: Strategic Planning
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Division: The New School for Public Engagement
School: Bachelor's Program for Adults and Transfer Students
Department: Food Studies
Course Number: NFDS 2350
Course Format: Seminar
Location: NYC campus
Permission Required: No
Do you dream of being a successful food entrepreneur? Wonder how others do it? In this fast-paced workshop, student teams champion different food products through crucial planning steps, from the business and communications point of view. Build a successful foundation through strategic topics like: food entrepreneurship, trends, mission with meaningful values, competitive analysis, positioning statements, personal financials, leveraging strengths and strategic partnerships. The owners of Exo protein bars, made with Cricket Flour, will guest speak and share their fascinating story, discuss lessons hard-learned and offer customized advice for your business concepts. After 5 sessions, you should have a better understanding of how to apply critical business and marketing concepts to succeed.
Course Open to: Degree Students