Parsons Fashion Dean Simon Collins during Parsons x Styletag judging
Parsons The New School for Design and Styletag, the new mobile app and social networking platform that’s 100% focused on fashion, announced the winners of the Station-to-Station Weekender challenge, which awarded Parsons students over $25,000 in prizes.
Between February 6 and March 10, 2014, students from across three of Parsons’ campuses (New York, Paris and Parsons AAS Online) were asked to create and upload original photos to Styletag, a fashion-sharing app used by designers, photographers, bloggers, stylists and others in the fashion industry. Through the app, Styletag gave challenge participants’ entries exposure to the global fashion community. In this image-making, trend-based competition, sponsored by Styletag, participants uploaded their posts to Styletag once per day for the duration of the challenge. Entries of original photographic content focusing on today’s trends and consumer insight were eligible for cash prizes.
Simon Collins, Dean of Parsons Fashion, said, “As fashion and technology have grown increasingly intertwined, Parsons is very pleased to have partnered with the innovative Styletag app. With an interface that celebrates real-world designs and trends while harnessing the power of technology, it is an indispensible tool for fashion education in our digital age.”
Russ Eisenman, head of marketing for Styletag’s developer, San Francisco-based SK Planet, Inc., adds, “Giving young talent a place to shine is why we built Styletag, and we’re thrilled so many Parsons students have joined. The Parsons Challenge has allowed us to showcase the versatility of the Styletag platform as much more than a handy app for mobile commerce – it’s a forum for the digital fashion community to share ideas and images, spot trends, get inspired and even get discovered.”
Weekender Challenge entries were judged based on the following criteria: ability to capture trends and consumer insight; image quality (artistry, color, lighting, styling, composition, etc.); inclusion of descriptive trend information; and inclusion of sufficient and accurate product information, with bonus points awarded for live purchase links.
Styletag awarded cash prizes in three categories: Women’s Ready-to-Wear, Accessories and Trends. Styletag has graciously provided $25,000 in prize money to be awarded to first, second, and third prize winners in each category. Winners in each of these categories are:
1. Malaika Haaning
2. Olivia Burca
3. Jennefer Keyserman
1. Diotime Boudoussier
2. Vicky Bateman
3. Kylie Conibear
1. Jill Lao
2. W. Griffin Snyder
3. Katrina Chan
Featured Styletag work will be on display alongside thesis work from students in the AAS Fashion Design and AAS Fashion Marketing Programs at an end of the year exhibition taking place between May 22-30th.
Styletag is a social networking, curation and discovery application one hundred percent focused on fashion and linking the digital fashion community. Today’s biggest style influencers from Miranda Kerr to Nicole Richie to Christian Siriano utilize Styletag’s innovative platform to browse, shop and share in real-time. Sought-after brands and retailers, from Rebecca Minkoff to Current/Elliott to Henri Bendel, tap Styletag’s unique tagging interface to sell directly from inspiring fashion images, streamlining the process of social commerce. Originally launched in December 2013, the Styletag app is available for Android and iOS (iPhone and iPad), with a PC portal at www.styletagapp.com.
Parsons The New School for Design is one of the leading institutions for art and design education in the world. Based in New York but active around the world, the school offers undergraduate and graduate programs in the full spectrum of art and design disciplines. Critical thinking and collaboration are at the heart of a Parsons education. Parsons graduates are leaders in their respective fields, with a shared commitment to creatively and critically addressing the complexities of life in the 21st century. For more information, please visit www.newschool.edu/parsons.