Parsons Paris

Parsons Paris.

Fashion Marketing (AAS)

School Magazine

Flexible program: Online or
On campus

The AAS Fashion Marketing degree can be completed on campus, online, or in a combination of on-campus and online study. The on-campus curriculum can be completed in two years or, following the accelerated Fast Track schedule, in two semesters.

Understanding the Industry

Students engage with every aspect of the fashion business, from the critical foundation of textiles, color theory, and fashion history to international trade, merchandising, and e-commerce.

Through case studies and collaborative group projects, students learn about product development and brand management concepts, often working with top industry partners and across Parsons disciplines, such as graphic design and fashion design. Students also gain experience in public relations, retail buying, trend spotting, and fashion publishing with faculty who work in the industry. As part of their coursework, students create plans to increase a domestic brand's global visibility and propose ways for international brands to launch in the U.S. marketplace.

The Business of Fashion,
From Classroom to Showroom

Fashion industry professionals lead the Fashion Marketing program, which is known for bringing social and environmental awareness to design education. AAS graduates form part of a community of design and business professionals who envision a world of beautiful, sustainable, and relevant fashion. Alumni of the program have joined such firms as Marc Jacobs, Christian Dior, and Burberry. Graduates make their mark as innovative thinkers with an understanding of sustainable practice, effective marketing, and new technologies.

The AAS degree is particularly well suited to working professionals seeking to enhance or change careers. Current high school students should consider Parsons' bachelor's degree offerings before applying, as they may present a more effective educational pathway.

Student Work