Parsons

Fashion Marketing (AAS)

  • Fashion is a global, cultural and economic force. Guiding it are creative and business professionals who share a passion for beautiful, sustainable, and relevant design. They work in areas such as merchandising, product development, production, trend forecasting, public relations, and in marketing-related positions. AAS Fashion Marketing at Parsons offers an online only and intensive, flexible program that allows you to explore fashion careers and focus on your interests. Taught by working professionals, the curriculum reflects the industry’s evolving trends and demands. Summer study abroad courses provide direct exposure to international fashion, even if you work while studying.

    This program is part of Parsons' School of Fashion. Learn about the Fashion community and explore our blog to see what students, faculty, and alumni are doing in NYC and around the world.

    Read More About the ProgramRead Less

    Study Abroad in Fashion Centers

    Intensive summer study abroad electives available to students in the School of Fashion at Parsons let you explore European fashion through a combination of study and on-site research. In Paris, you learn about European fashion and cultural innovation during two weeks of visits to prominent fashion firms, exhibitions, and cultural establishments. In the Fashion Merchandising: Italy course, you visit fashion companies, artisans, and textile mills and attend an industry trade show. You apply skills learned in the AAS program in a real-world context, navigating the market for raw materials, apparel suppliers, and trends. These study abroad courses are specially designed to let working students explore international fashion.

    Paths into Many Fashion Fields

    As a Fashion Marketing student, you acquire a foundation in textiles, color theory, and fashion history. You also master business skills related to consumer analysis, manufacturing, and price structuring. You collaborate with fashion design students on competitions and on projects with external partners like Louis Vuitton, Under Armour, Braccialini, and CARE, researching concepts and strategies involved in bringing designs to the global stage. Electives on socially and environmentally responsible manufacturing and global practice and courses shared with the AAS Fashion Design program prepare you to think creatively and conscientiously about present-day concerns of the fashion world. Internships develop your skills and network, making you a competitive member of the fashion workforce.

    Curriculum

    Electives such as New York Trend Spotting, Visual Merchandising, and Ethical Fashion complement subjects taught in core courses, keeping you current with the fashion industry. Depending on the number of transfer credits you bring to your AAS program, you can complete your studies in two to four semesters. Most students finish the program in about three semesters. 

    Flexible Study Options

    The Fashion Marketing curriculum can be completed on campus or online; the online program can be completed in two years from anywhere in the world. However you choose to study, you’ll emerge prepared for a career in the international fashion marketplace.

    Alumni Work in Fashion in the Following Positions and Firms

    Merchandising Analyst, Diesel
    Public Relations Coordinator, Thomas Pink–LVMH
    Account Executive, Givenchy
    Marketing Coordinator, Charlotte Russe
    Brand Presentation Coordinator, Tommy Hilfiger
    Online Merchandiser, Saks Fifth Avenue
    Associate Production Manager, POLO–Ralph Lauren
    Fashion Editor, U magazine
    Digital Account Executive, Syndicate Media Group
    Wholesale Assistant, Elie Tahari
    Public Relations Assistant, Roger Vivier
    Visual Merchandiser, Buffalo Jeans
    Handbag Production Coordinator, Michael Kors
    Product Developer, Limited Brands
    Brand Assistant, BHLDN–Urban Outfitters
    Associate Planner, Macy’s Inc.
    Production Coordinator, Theory
    Senior Assistant Buyer, Couture, Bergdorf Goodman
    E-commerce Manager, Nicole Miller
    Account Executive, Alexander Wang

  • Curriculum

    Fashion Marketing (AAS) Program

    The Associate in Applied Science degree is awarded for completion of 65 credits. A maximum of 31 undergraduate credits may be transferred from other programs or institutions. Students must maintain a 2.0 cumulative grade point average and fulfill all program requirements in a timely manner.

    Students who are awarded the maximum number of transfer credits (31) are eligible to enroll in the fast-track option described below.

    Students who are awarded 21 credits toward the Critical Reading and Writing and Liberal Arts requirements may elect to attend entirely online.


    Fashion Marketing (AAS) Program: Fast Track

    Faculty

    Program Contact

    Full Time Faculty

      See More Program Faculty

      Profiles

      Highlights

      Learn more about what Parsons students, faculty, and alumni are doing throughout the city and around the world.
      Explore the Fashion Community

      Fashion Marketing (AAS) Online Degree

      The Fashion Marketing program was recently recognized as one of the best online associate's degree programs by Affordable College Online. The program provides the training and education in marketing, merchandising, and retailing that students need to enter and excel in the fashion industry. The Fashion Marketing curriculum is the same online and on campus.

      A Global Online Learning Environment

      Parsons' online program reflects today's global fashion market, connecting faculty and students all over the world — from New York and California to Seoul, Sydney, and beyond. Classes are asynchronous, so you can fit them into your schedule.

      As an online student, you'll have the opportunity to undertake self-developed internships with guidance from the AAS program and Career Services. Because Parsons is part of The New School, you will have access to a variety of university resources including event podcasts and videos.

      New School Libraries & Archives

      The mission of the University Libraries & Archives is to provide access to collections of materials sufficient in quality, depth, diversity, format, and currency to support the research and teaching missions of The New School. Currently enrolled students, faculty, and staff may access our collections, including the online databases (available both on and off campus), using MyNewSchool log-ins.

      Diverse Student Body

      Parsons AAS Fashion Marketing students come from a broad range of academic and professional backgrounds. Many hold undergraduate degrees, and some have earned advanced degrees. These diverse students have one thing in common: They are serious about the business side of fashion.

      "I loved the dedication of the teachers and my classmates. The program taught me so much about technology that I am pursuing a fashion career in e-commerce. Students bond and form friendships online with peers, and the program is great for networking."
      — Rachel Demain

      "Online, everyone participates. The flexibility of the program worked well, as I live in Chicago, Illinois. I plan to stay in Chicago after my internship, doing marketing and public relations for a local handbag designer."
      — Kristina Jones

      Fashion Marketing and Beyond

      In class, you will gain technical skills, learning to use tools such as CAD (computer aided design) and Photoshop, and explore strategy and innovation around topics of sustainability, social media, and emerging markets in fashion today. The AAS Fashion Marketing program prepares students for careers in

      • Buying
      • Fashion Marketing
      • Fashion Publishing
      • Merchandising
      • Product Development
      • Public Relations
      • Global Sourcing
      • Manufacturing

      Requirements of Fashion Marketing Online

      Fashion Marketing students who plan to complete their degree entirely online must have a prior undergraduate degree or sufficient undergraduate credits to fulfill the AAS degree requirement of 21 credits in humanities, including six credits of English. Non-native English speakers must achieve a TOEFL score of at least 580 on the written test, 237 on the computer-based test, or 92 on the Internet-based test.

      Applying

      To learn more about applying to the program, please connect with our dedicated Admission team. Contact the team by emailing thinkparsons@newschool.edu. Be sure to visit the Associate in Applied Science Admission page for information on how to apply, application deadline information, and access to download the program catalog.

      If you have questions about tuition and financial aid, visit Tuition and Financial Aid for more information.

      Alumni

      The following is a list of some notable program alumni:

      Sonia Gallo (2010)
      Fashion Stylist Assistant, Mel Ottenberg

      Rebecca Gore (2010)
      Assistant Designer, Ralsey Group, a division of Li and Fung

      Carol Habbouche (2010)
      Global Merchandising Assistant Manager, Armani Exchange, NY

      Myka Harris (2002)
      Owner, Stylebrokers, Inc.

      Sarah Hauser (2010)
      Assistant to the Director of Corporate Archives, Tommy Hilfiger

      Marie Heubach (2004)
      Buyer, Christian Dior

      Kara McNeil (2009)
      Buyer, Marc Jacobs

      Samantha Shirreff (2009)
      Sales Assistant, Stella McCartney

      Admission Requirements

      Applicant Profile

      The Associate in Applied Science (AAS) degree program is most suitable for students with some college experience who are clear about their interests in the field of design and prepared for rapid immersion in a professional course of study. The typical student has a bachelor's or an advanced degree and work experience in a field other than design. Admission to the program is based on the prospective student’s maturity, desire to pursue further education, previous accomplishments, and potential for growth. Applicants must have graduated from high school at least two years prior to be eligible to apply.

      Application and Financial Aid Deadlines

      1. Application Deadlines:
        • Fall Term Regular Priority Applicants: March 15
        • Fall Term Readmission (review readmission information below): August 1
        • Spring Term Priority Applicants: October 15
        • Spring Term Priority International Applicants: October 15
        • Spring Term Readmission (review readmission information below): November 1
      2. Financial Aid Deadlines
        • All applicants admissible into our program are considered for a merit scholarship award that is determined by the strength of their application. Scholarship award notification is communicated at the same time as the admission decision. International students are eligible only for merit scholarships. If you are a U.S. citizen or eligible noncitizen, we encourage you to complete the Free Application for Federal Student Aid (FAFSA), which can be found on the Web at www.fafsa.gov. The FAFSA is available each year on January 1. (The New School’s federal school code is 002780.) You do not need to wait for an admission decision to apply for federal aid; we recommend submitting by our FAFSA priority deadlines:
        • Fall: March 1
        • Spring: November 1

      Application Instructions

      All applicants are required to apply online. Save your work frequently and print a copy for your records. You must complete all required fields and uploads prior to submission.

      Any additional supporting documents that need to be sent by mail must include an Application Materials Cover Sheet. All supporting materials must be received before your application can be reviewed.

      See below for additional information regarding submission of transcripts and recommendations.

      Required Application Materials

      1. Application Form: Complete the online application. All applicants are required to apply online.
      2. Application Fee: A nonrefundable $50 application fee payable as part of the online application.
      3. Official Transcripts:
        All applicants must provide official high school and/or college transcripts. If you are currently in school, submit transcripts for all coursework taken to date. Applicants who have attended multiple high schools may submit only the graduating school’s official transcript as long as courses taken at previous schools are reflected on that transcript.

        Transfer Applicants: Transfer applicants who have completed fewer than 24 college credits (on a semester system) must submit high school transcript(s) in addition to college transcripts. Students who have completed any college coursework must apply as transfer students, regardless of whether they plan to apply those credits to their studies at Parsons.

        By Mail: Official transcripts should have an original signature or a raised university seal, and must be in a sealed envelope that has been signed or stamped by the issuing university’s registrar or records office. Applicants can either send official transcripts with an Application Materials Cover Sheet or request that institutions send transcripts directly to The New School. See “Mailing Address for Supplemental Materials” for our mailing address in the Additional Instructions and Information section below.

        Electronic Transcripts (U.S./Domestic Institutions Only): The New School accepts electronic transcripts only from our approved vendors. The New School’s approved vendors, in order of preference, are
        • Parchment Exchange
        • SCRIP-SAFE International
        • National Student Clearinghouse
        We do not accept electronic transcripts sent directly by a student or school offices. Note: All international academic credentials must be submitted as indicated in the International Academic Credentials sections below.

        High School Equivalency: For GED, TASC, and HiSET, send official test score results by postal mail.

        Homeschooling: Homeschool applicants must provide the equivalent of a high school transcript with course or subject titles, duration of study for each title, content of study for each title, and an assessment of performance or “grade.” Preferably, the courses completed at home are part of a curriculum developed and evaluated by a nationally recognized diploma-granting organization or agency. If not connected with such an organization, homeschool applicants must obtain and submit a GED as confirmation of completing a generally acceptable secondary school curriculum. If an official transcript from a state homeschool association or sponsoring public high school is not available, homeschool students must submit an equivalency or GED, TASC, or HiSET exam results. Individual homeschool transcripts with date of completion do not suffice as official proof of graduation.

        International Academic Credentials: All transcripts not written in English must be accompanied by a certified English translation.

        International Academic Credentials with Transfer Credits: Applicants who attended postsecondary institutions outside of the United States are required to have their transcript(s) evaluated by World Education Services (WES), or by another member of the National Association of Credit Evaluation Services (NACES). A course-by-course evaluation must be prepared for each transcript. In the absence of an evaluation, the Admission Committee will do its best to render a decision. Please note: In some cases, a review cannot be made without an evaluation, and a committee decision will be delayed.

        If using WES, visit www.wes.org for instructions and to begin the application process. The “Required Documents” section will explain what to send. If you request your report online, search for “The New School” when selecting our institution. WES will send your completed evaluation directly to The New School.

        If using another NACES provider, follow instructions for that provider. Mailed evaluations and translations should be sent to the mailing address provided for supporting materials. Applicants forwarding these sealed documents should include an Application Materials Cover Sheet.

      4. Statement of Intent: Upload a one-page single-spaced 500-550-word Statement of Intent describing the events and ideas that led to your interest in this major. Please note that this must be included when you submit your online application.
      5. Creative Assignment: Please upload your creative assignment with your online application. Save your assignment as a JPEG, PDF, or Word Doc no larger than 2MB.
        Fashion Design: Create a collage that defines the lifestyle of the kind of woman or man for whom you would like to design. Use images taken from magazines, and pay attention to color, textures, and other basic elements.
        Fashion Marketing: Write a one-page single-spaced 500-550-word analysis of a fashion marketing campaign you feel has been successful.
        Graphic Design: Design a postage stamp depicting your favorite fruit or vegetable. Submit an 8” x 8” solution.
        Interior Design: Present a collage of images illustrating your ideas for the design of a small advertising agency office in an urban townhouse. Your collage should include details (descriptions, images, or both) of the kinds of furniture, the colors, and the materials you would use to execute your ideas.
      6. Test Scores:

        TOEFL, IELTS, and PTE: All applicants whose first language is not English must submit valid TOEFL, IELTS, or PTE scores. The minimum TOEFL (IB) score required for on-campus programs is 79, and for online programs is 92. The minimum score for IELTS is 6.5, and the minimum score for PTE is 53. Our TOEFL institution code is 2638.

        A TOEFL, IELTS, or PTE score is not required for applicants
        • Whose primary language is English
        • Who have earned a secondary school diploma from a school where English is the primary language of instruction (undergraduate applicants only)
        • Who have earned a four-year degree from a U.S. college/university or from a university where English is the primary language of instruction
        Upon review of your application, the Office of Admission reserves the right to request a TOEFL, IELTS, or PTE score.

        Arrange for the testing service to send your test scores directly to The New School using the institution codes listed above. We accept scores from the past two years. If your scores are older, you must retake the test. For more information, visit TOEFL, IELTS, or PTE.

        Applicants also have the option of enrolling in The New School English as a Second Language (ESL) program. Students must pass Level 5 to waive the TOEFL/IELTS/PTE requirement. Visit the ESL website for more information.
      7. Résumé: A brief résumé (CV) listing education, relevant work experience, travel, etc., including dates and positions held, must be submitted online.

      Additional Information and Instructions

      1. Applying to More Than One Program: In any given term, a student may apply to only one department or program within The New School. Applicants who file more than one application in a given semester will be required to withdraw one of the applications, and application fees will not be refunded.
      2. Application Materials: All materials submitted in association with The New School application become the property of The New School and cannot be returned to you or transmitted to a third party.
      3. Test Score Codes:
        • TOEFL: The institution code is 2638.
      4. Application Status: Applications become complete and ready for review once all required items have been received by the Office of Admission. You can check your application status online at the Admission Hub.

        Allow at least 14 days from the date you submitted your application for items to be matched and shown as received on the Hub. Applicants are responsible for following up with schools and recommenders to confirm that items have been sent.

        The Office of Admission will periodically notify applicants by email if their file is missing any documents and again when their file is complete for review. These notifications are sent to the email address provided in the online application.
      5. Interviews: Interviews are not required. Applicants with questions about Parsons or the admission process are encouraged to attend an information session. Please review the Admission Calendar for dates and times.
      6. Homeschool Applicants: The New School welcomes applications from homeschool students. The Admission Committee does not require advanced preparation in every academic area, but applicants should demonstrate substantial work in English, history, social studies, foreign language, mathematics, and science.
      7. Readmission: Application for Readmission (PDF) should be completed by students who wish to return after an absence of four semesters (fall and spring). Students must reapply to the program to which they were originally admitted. Readmission is only available for current New School programs. If you are looking to transfer 24 or more semester-based credits, you should apply for admission as a transfer student according to the instructions outlined above. The following materials are required of applicants seeking readmission:

        • Application for Readmission (PDF)
        • Statement of Purpose
        • Employer recommendation (if applicable)
        • Transcripts (required if you have attended another college or university since last at The New School)
        • Updated portfolio at the request of faculty
      8. Mailing Address for Supplemental Materials:
        Parsons School of Design
        Office of Admission (PS 200)
        79 Fifth Avenue, 5th floor
        New York, NY 10003
    Feedback
    ×