• Faculty

  • William White

    Part-time Lecturer

    Email
    whitew@newschool.edu

    Office Location
    A - Alvin Johnson/J.M. Kaplan Hall - 66 West 12th Street

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    William White

    Profile

    President and co-creative director of WiT Media, a NYC-based ad agency focused on providing lifestyle marketing strategy. Creating digital marketing programs, integrated marketing communication plans, and an intelligent mix of traditional media and contemporary digital tactics for clients who offer enriching and engaging experiences, both nationally and internationally. 

    Passionate about connecting life-changing content with the right audiences through entrepreneurial solutions. Thought-leader, guest speaker, and lecturer with garnered expertise on organizations across the arts, education, healthcare, hospitality, financial, tech, and nonprofit sectors. Specialties: Over 20 years experience in lifestyle marketing, strategic media planning and analysis, audience maximization, content management, and brand strategy, especially for non-profits as well as those with an entrepreneurial orientation.


    Awards And Honors

    Recipient of a 2014 Leadership Award by the Social Impact Summit at United Nations, a Communication Arts Award of Excellence in 2013, and named a 2012 Crain’s NY Business Top Entrepreneur, among others.


    Current Courses

    The Digital Mktg. Ecosystem (Open Campus)

    The Digital Mktg. Ecosystem (Spring 2019)

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