The New School Presents: An Evening with paula scher

Acclaimed Graphic Designer Unveils a Yearlong Collaboration with the University


The New School is pleased to welcome renowned designer Paula Scher, partner at the design firm Pentagram, to reveal and discuss the work of a yearlong collaboration with The New School. The evening will begin with a feature presentation by Scher, and will be followed by a discussion in which Scher and her collaborators at the university respond to questions from the audience. A reception will follow in the lower level of the University Center at 8:00 pm.

Paula Scher is one of the world's most acclaimed graphic designers. She began her design career as a record cover art director at Atlantic Records and CBS Records in the 1970s and 1980s. Scher has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. Scher has designed identity and branding systems for a wide range of clients including the Public Theater, Citibank, the Museum of Modern Art, Microsoft, the Metropolitan Opera, the High Line, and the Philadelphia Museum of Art. In 2013 Scher was honored with the National Design Award for Communication Design. She is the author of “Make It Bigger” (Princeton Architectural Press, 2002) and “MAPS” (Princeton Architectural Press, 2011).


Paula Scher: Renowned designer and partner at Pentagram
David Van Zandt: President of The New School
Tim Marshall: Provost of The New School
Anne Adriance: Chief Marketing Officer of The New School
Fred Dust: Partner at IDEO and member of the Board of Trustees of The New School
Joel Towers: Moderator; Executive Dean of Parsons School of Design


Monday, March 30, 2015 at 6:30 pm


John L. Tishman Auditorium at 63 Fifth Avenue in New York; or streamed live online at

TICKETS The event is free, but members of the media must rsvp with Kasia Broussalian at [email protected] or 212.229.5667 x 3990

Founded in 1919, The New School was born out of principles of academic freedom, tolerance, and experimentation. Committed to social engagement, The New School today remains in the vanguard of innovation in higher education, with more than 10,000 undergraduate and graduate students challenging the status quo in design and the social sciences, liberal arts, management, the arts, and media. The New School welcomes thousands of adult learners annually for continuing education courses and calendar of lectures, screenings, readings, and concerts. Through its online learning portals, research institutes, and international partnerships, The New School maintains a global presence. Learn more at


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Media Contact:

Kasia Broussalian, The New School
[email protected]

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