Student Work

  • Communication Design (MPS)

    Clémence Houédé

    MTA NYC Subway

    During rush hour in the New York City subway, ticket machines and card swiping cause congestion by being cumbersome and confusing to use. The MTA mobile app can solve this problem by replacing both the ticket machine and the MetroCard. With a mobile app, the MetroCard will be on your phone and contactless. The app will enable you to purchase or to top up your MetroCard(s) online at any moment. In order to enter the subway, you can simply tap your phone on the subway gates. This system involves no paper waste. It eradicates machine and gate queues and leads to less congestion.