Parsons

Student Work

  • Integrated Design (BFA)

    Balbina De Silva

    Tiit

    Tiit is a direct to consumer bra company. Today, shopping for almost any consumer product is easy, yet good bras are still hard to find. Bras are personal, but few bra brands manage to establish an authentic connection with their customers. Tiit updates the bra shopping experience by bringing together technology, sustainability, and a new approach to bras. The development of Tiit involved in-depth industry and market research, financial advising, brand strategy, and graphic design.

    During my thesis year, I developed Tiit’s beta website, the brand identity including print and digital assets, a brand book, and product prototypes.
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