Parsons

Student Work

  • Fashion Marketing and Communication (AAS)

    Gwyneth Ong

    Missoni: Staying Ahead In Today's Evolving Luxury Industry

    This business plan outlines ways Missoni, one of the world's oldest luxury brands, can benefit from changes and volatility in today's fashion industry. The proposal incorporates strategies for connecting with the next generation of luxury consumers and draws on research on sustainable initiatives.
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