Parsons

Student Work

  • Fashion Marketing and Communication (AAS)

    Eunyoung Moon

    Brand Extension Project

    Annick Goutal Paris is one of the most famous niche perfume houses in France. Its fragrances contain the rarest and noblest essences, along with beautiful raw materials. For my thesis, I developed short-term and long-term strategies for brand extensions. For a short-term strategy, I suggested the launch of a lipstick line called Rouge Goutal, a nod to the brand founder's signature red lip color. Through color and texture, the lipstick line reflects the brand's DNA. As a long-term strategy, I developed a premium flower box with real roses that last for years, inspired by Annick Goutal's floral-based perfumes and the brand's home, Grasse, which is well known for its roses. Annick Goutal's flower box is a contemporary version of the world's most beautiful gift: roses. See more on issuu.
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